Presented at San Diego Comic-Con Special Edition
EXPERIENTIAL PRODUCTION
PROJECT MANAGEMENT + COORDINATION
BRAND INTEGRATION
VENDOR + VENUE COORDINATION
ON-SITE LOGISTICS
LA BREA NBCU ACTIVATION
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LA BREA NBCU ACTIVATION 𖦹
In anticipation of the season finale of La Brea on NBC, we created an immersive activation that transported attendees into the Down Below world of the show at San Diego Comic-Con Special Edition. The activation featured engaging photo opportunities, including an ambulance with giveaways, a mammoth skull display, and areas for guests to relax and recharge with a water refill station. This unique experience aimed to enhance fan engagement and excitement leading up to the season finale.
THE CHALLENGE
Bringing the fictional world of La Brea to life at a high-profile event like Comic-Con required careful planning and coordination to capture the attention of attendees amidst the bustling environment.
Our challenge was to create an immersive experience that effectively promoted the show while providing engaging and comfortable spaces for guests to enjoy.
WHAT I DID
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WHAT I DID 𖦹
I played a key role in collecting and organizing event deliverables while also scheduling content for our agency's social media channels to generate excitement and engagement. Collaborating closely with the Project Director and agency partners, I helped execute the activation by preparing essential client-facing documents, including meeting agendas, proposals, and production schedules, ensuring clear communication and alignment throughout the process. Additionally, I reviewed vendor quotes to verify production specifications and created detailed project estimates and timelines to keep the activation on track.
